The iPod and iTunes experience demonstrates that when technology is ready to change, it can happen in a hurry. When was the last time you browsed in a music store? It wasn’t that long ago that every town and every mall had at least a couple music stores full of CDs and a smattering of LPs. Now they’re as hard to find as a vinyl 45 record. The MP3 player, and especially the iPod, put music in the electronic realm with no need to move a physical medium from place to place. The Internet works just fine when your content is in digital form.
Few of us have film cameras and projectors anymore, but we’ve got DVD and Blu-ray players galore. Still sitting on many shelves is the VHS tape player, probably powered off. If VHS tape represents the vinyl record, DVD and Blu-ray represent the CD. They are just different ways to physically transport video content. But what happens when you have the infrastructure to move the content electronically? Do you really need that physical medium anymore?
Broadband Internet enabled music downloads. It’s fast enough now to enable both streaming and video downloads. When fiber optic bandwidth becomes the norm, we’ll really have the information superhighway and there will be little need for “sneaker net” to transport software, data files, music or video. With DOCSIS 3.0 and higher speed DSL developments, we may already have all the bandwidth we really need for video on demand.
You’re starting to see the beginning of it. Video stores are disappearing the way music stores did. Our local grocery store has converted their video department to sell posters and picture frames. Blu-ray is giving the disc medium another lease on life, but it will probably be short lived. The latest wrinkle in retailing is the Blu-ray rental vending machine. It’s a clever idea, but you still have to physically travel to rent and return discs. I give it a few years before even this seems too inconvenient.
Netflix is the video rental service that saw this transition coming and is taking advantage of it. The first thing they did was differentiate themselves by renting DVDs by mail rather than building a portfolio of physical stores. With 100 shipping locations, they can get a DVD into your mailbox within a business day most of the time. The service is sold as a reasonably priced monthly subscription to eliminate mad dashes to the store in time to avoid late fees. When you want another movie, you drop the one you have in the mail. The mailers are provided and postage paid to eliminate the usual annoyances of using the mail.
This is a slick system that supports DVD, Blu-ray and any other physical medium the video industry comes up with. But the lure of fast and easy online viewing is tilting the pendulum toward digital delivery. Netflix has responded by adding Internet streaming to its service at no extra charge. The amount of content is limited right now, but there’s enough to make it interesting and give you plenty to watch on the spur of the moment. Between Netflix plans that start at $8.99 a month and free over the air TV, a good number of people have found it a lot cheaper to eliminate their cable or satellite service and still get as much viewing variety as they need.
Does Internet viewing mean you need to sit in front of your computer to watch a movie. You certainly can if you want to, but you also have the option to view Netflix rentals on your television. Some TVs offer the ability to be used as VGA monitors, making connection to the big screen easy. Some of the latest flat screen TVs have Internet access built-in, so you can watch Netflix and even YouTube videos. Some LG HDTVs are Netflix-compatible, as are some Blu-ray players. Netflix has even gone beyond this to enable gaming consoles, such as the Wii, PS3 and Xbox 360 to access your video account. These devices are already connected to a television, so they are logical “set top devices” for Internet based video.



After the hoopla ebbs, there is something that still needs attention. Besides a little fawning and personal kudos, what administrative professionals could really use is better tools to help them be more productive. I’ve dealt with many great administrative assistants over the years and can attest that they are models of efficiency. They’ll take whatever’s available and make it work magic. But think how much more would get done if the tools worked better.
You bet we can. I’ll bet even Ed Begley, Jr. wouldn’t be too horrified at the idea of pocketing a few dollars from doing a good thing for the ecology. I’m certainly not above it. How about yourself? Would you like to do a little painless recycling and put a few bucks in your pocket for the effort?
The benchmark today is 3G wireless. This service offers somewhere between 500 Kbps and 1.5 Mbps and is owned and operated by the 







Wow. That’s one powerful WiFi hotspot, isn’t it? No, this goes far beyond the capabilities of WiFi. Note the speed range of 10 Mbps to 1 Gbps. That’s more than you can expect from WiFi, WiMAX or other wireless services intended for the mass markets. This is LMDS or Local Multipoint Distribution System bandwidth, which is a licensed service in the 26, 28 and 31 GHz microwave bands. If you haven’t heard of LMDS, it’s because this is a very specialized system used for high performance wireless links over distances of a few miles. 
FCC Chairman Lowon B. Andwidth explained that the Commission just completed an intensive study of Internet usage and found that the Twitter service is growing at such an astonishing rate that it will soon devour all available bandwidth. “While it is bad enough that Twitter will bring web browsing, video streaming, text messaging and email to a halt,” said Mr. Andwidth, “a far worse situation will occur when Twitter users have to take a number and get in line to post their tweets. I don’t want to be in Washington when that mob of anti-social networkers descends on Capitol Hill.”