Most businesses are challenged for customers in this business environment. Customer retention is critical. So is prospecting to bring in new customers. Without a steady inflow of new blood, business slowly dries up. Eventually, less successful companies are replaced with savvier operators or new companies with business models more finely tuned to current conditions.
How about some free help in this regard? Here’s a list of free ebooks that you can download and read quickly to get new ideas on how to improve your sales and marketing in this era of increasing social media:
How to Monitor Your Social Media Presence in 10 Minutes a Day! - About the most important elements you should be monitoring across relevant social media networks. Listen to this book read aloud by the author, Rebecca Corliss. Or, read the 20 pages yourself to learn how to best spend your time monitoring social media, how other marketers are spending time on social media, what tools consolidate your social media information and what you should be monitoring on Twitter, Facebook, LinkedIn, Google+, etc.
The Ultimate How-To Marketing Guide! - New opportunities in online marketing are literally around every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? Author of this 34 page e-book, David Meerman Scott, says, "identify nuggets of inspiration to drive success at your business." Sections include how to get found online as a local business, how to use your email list effectively, how to optimize your press release, how to keep up with the competition, how to make the most of web ads, and how to write an eBook and how to use the web to optimize your offline events
How to Use Twitter for Business – An Introductory Guide - Learn how to start using Twitter to achieve your business goals. Maintaining an effective Twitter presence can be a powerful part of your business' social media marketing strategy. This comprehensive, 40-page eBook will teach you how to get started. Learn how to sign up for Twitter and optimize your profile, find the right people to follow and attract new followers, engage with your network, use Twitter for business, marketing, lead generation, PR, and customer service, and understand Twitter's role in social search, track and analyze your campaigns.
101 Awesome Marketing Quotes - We all need a little inspiration from time to time. These 101 quotes have been collected from interviews, articles, best-selling books and conferences. Enjoy them and share them with co-workers and friends who are also in need of some inspiration! Thoughts included from bestselling author Chris Brogan, keynote marketing speaker Seth Godin, marketing author & editor Ann Handley, former chief evangelist of Apple, Guy Kawasaki, and video blogger Steve Garfield.
99 Tools to Help You Generate Leads with Social Media - More and more businesses are using social media marketing to get leads and turn those leads into sales. All it takes is a good strategy, excellent implementation and tools to help you manage and monitor your campaigns. In the new eBook 99 Tools to Help You Generate Leads with Social Media, Jamie Turner and 60 Second Marketer have collected those tools that can help you manage, create and monitor your social marketing efforts. Whether you are just launching your social marketing or are at the stage where you are optimizing your efforts, this ebook will give you tools to help you manage multiple social media channels, create and integrate content, monitor qualitative social media (sentiment monitoring), monitor quantitative social media (tracking and analytics). With 99 tools to choose from there’s bound to be at least a few that can help you better manage and monitor your social marketing.
How to Use Facebook for Business - Your prospects are on Facebook and you should be too! Learn how to optimize your Facebook presence for maximum results, promote your business page to attract and grow fans, generate leads with marketing best practices, measure and analyze your Facebook presence and much more!