Free E-Books to Get More Sales Leads

Most businesses are challenged for customers in this business environment. Customer retention is critical. So is prospecting to bring in new customers. Without a steady inflow of new blood, business slowly dries up. Eventually, less successful companies are replaced with savvier operators or new companies with business models more finely tuned to current conditions.

How about some free help in this regard? Here’s a list of free ebooks that you can download and read quickly to get new ideas on how to improve your sales and marketing in this era of increasing social media:

How to Monitor Your Social Media Presence in 10 Minutes a Day! - About the most important elements you should be monitoring across relevant social media networks. Listen to this book read aloud by the author, Rebecca Corliss. Or, read the 20 pages yourself to learn how to best spend your time monitoring social media, how other marketers are spending time on social media, what tools consolidate your social media information and what you should be monitoring on Twitter, Facebook, LinkedIn, Google+, etc.

The Ultimate How-To Marketing Guide! - New opportunities in online marketing are literally around every corner. How do you get a comprehensive view of the important ones and prioritize accordingly? Author of this 34 page e-book, David Meerman Scott, says, "identify nuggets of inspiration to drive success at your business." Sections include how to get found online as a local business, how to use your email list effectively, how to optimize your press release, how to keep up with the competition, how to make the most of web ads, and how to write an eBook and how to use the web to optimize your offline events

How to Use Twitter for Business – An Introductory Guide - Learn how to start using Twitter to achieve your business goals. Maintaining an effective Twitter presence can be a powerful part of your business' social media marketing strategy. This comprehensive, 40-page eBook will teach you how to get started. Learn how to sign up for Twitter and optimize your profile, find the right people to follow and attract new followers, engage with your network, use Twitter for business, marketing, lead generation, PR, and customer service, and understand Twitter's role in social search, track and analyze your campaigns.

101 Awesome Marketing Quotes - We all need a little inspiration from time to time. These 101 quotes have been collected from interviews, articles, best-selling books and conferences. Enjoy them and share them with co-workers and friends who are also in need of some inspiration! Thoughts included from bestselling author Chris Brogan, keynote marketing speaker Seth Godin, marketing author & editor Ann Handley, former chief evangelist of Apple, Guy Kawasaki, and video blogger Steve Garfield.

99 Tools to Help You Generate Leads with Social Media - More and more businesses are using social media marketing to get leads and turn those leads into sales. All it takes is a good strategy, excellent implementation and tools to help you manage and monitor your campaigns. In the new eBook 99 Tools to Help You Generate Leads with Social Media, Jamie Turner and 60 Second Marketer have collected those tools that can help you manage, create and monitor your social marketing efforts. Whether you are just launching your social marketing or are at the stage where you are optimizing your efforts, this ebook will give you tools to help you manage multiple social media channels, create and integrate content, monitor qualitative social media (sentiment monitoring), monitor quantitative social media (tracking and analytics). With 99 tools to choose from there’s bound to be at least a few that can help you better manage and monitor your social marketing.

How to Use Facebook for Business - Your prospects are on Facebook and you should be too! Learn how to optimize your Facebook presence for maximum results, promote your business page to attract and grow fans, generate leads with marketing best practices, measure and analyze your Facebook presence and much more!

Sales Lead Generation in a Recession

Are you getting sucked into the recessionary vortex along with most businesses? Are old customers buying less and prospects few and far between? Sure would be nice if you had an cheap and easy way to generate more sales leads wouldn't it? Well, you can with a virtual assistant from iTeleCenter. This is more than an automated attendant or voicemail system. It is a lead generating machine.

The iTeleCenter virtual phone system for business is a communications service that acts as a sales system. Consider it a force multiplier for your sales team. It allows a small staff to appear to be a much larger staff. That's the power of technology.

So how does it work? First, you should know that the magic is all on high power telecommunications servers remotely hosted at a central location. It's so powerful that your customers will never hear a busy signal no matter how many calls are coming in simultaneously. You don't need to buy a new system or even any more phones. iTeleCenter uses what you have now. It just makes a regular phone system into a really powerful phone system designed to maximize sales performance.

It starts with your own toll free number that prospects and customers call to access your sales team. Hide your regular phone number. This is the one number you'll publish. It's toll free, so clients won't hesitate to call regardless of where they happen to be. That's not just important for nationwide businesses, but any business that has prospective customers beyond a few mile radius of the business location.

You tell iTeleCenter what phone number to call to reach you from that toll free number. That can be your regular office phone, your home phone, or your cell phone. It will forward your calls up to 5 different phone numbers if that's what it takes to reach you. How does it know which sales agent or functional area to call? Everyone has their own extension number. The main greeting helps your callers get to the right extension.

Yes, there's voicemail if someone just plain isn't available. But it's unlimited voicemail. It never gets full. You can tell the system to send you a text message whenever a voicemail arrives. Or whenever someone sends you a FAX message. Those are graciously accepted too. Both your voice messages and FAX messages can be accessed by email from wherever you happen to be. Plus if you want to return a call, you can do that with the press of a button. The system knows the caller's phone number even if they didn't leave it in their message.

In full sales mode, the iTeleCenter offers 24/7 informational mailboxes. It's a recorded message hotline that offers callers a review of your products or information about your location and hours. If callers like what they hear, they can press a button and be connected to you immediately. Your system is bringing in prospects while you're working other leads.

There's much more to the iTeleCenter system that will help your business gather and convert more prospective customers. But you're probably wondering what sort of giant cost is involved. It starts at $9.95 a month. You don't even have to spend that to try the system. There's a iTeleCenter 7 day free trial so you can see for yourself. It has a 30 day money back guarantee so you can be sure it's right for your business. There's even a special version for real estate agents called TeleCenter Real Estate Pro.

Free 411 Snatches Qualified Leads

How would you like to snatch qualified business leads from right under the nose of your competitors? Even better, what if those hot prospects were in the process of calling your competitor and were instead diverted to ring your business line? Would those be the best qualified sales leads you could get? You bet they would.

But how can you possibly grab the hottest leads away from your competitors? That's the service provided by 1-800-FREE411, the free 411 telephone information service. You know you've dialed 411 from time to time to get the phone number of a business when the phone book just wasn't handy. Everybody else does too. Now that most all of us are on the go, making calls from cell phones, the need for phone number information is really growing. Face it, do you carry a chunky phone book with you in case you need to look up a number? Ha!

It's great being able to dial for information... until you get the bill. Phone companies charge anywhere up to $1 to $3 for just a single request. Ouch! That what makes Free 411 so popular. Why not get the same information free instead of paying through the nose? That's what over 21 million callers to 1-800-FREE411 think. They get the business numbers they want at no charge. All they have to do is listen to a short advertisement for a competing business in the area.

Ah, you see where the opportunity is here. If that competing ad is compelling, callers will connect to that business instead of the one they originally wanted. Let's say they were calling for auto insurance prices, but you're offering 20% savings. Or they wanted a local florist but find out you offer free delivery or a bargain arrangement or some other enticement. Won't they beat a path to your door or at least ring to phone out of curiosity? You bet they will.

The beauty behind phone ads on 1-800-FREE411 is that the only people who listen to your ad are those who are in the market for your product or service and are actively trying to reach your direct competitor. It's hard to imagine advertising any more targeted than this. When your phone rings, you know it will be from someone who has listened to your ad and deliberately chosen to call you instead of the business they originally had in mind. Now, that's a motivated buyer.

This advertising model is perfect for any business with a local footprint and competition. That includes, doctors and dentists, lawyers, florists, auto service, restaurants, real estate agents, banks, life and health insurance sales, fitness centers, beauty shops, telephone system installers, technical consultants and just about anybody else with a business, a phone, and a need for more qualified sales prospects.

It's cost effective advertising, too. 1-800-FREE411 will professionally record your 15 second ad for free. You pay only pennies for each time your ad is played to a prospective customer. That's a prospect who listens to your ad while the service looks up the number they actually asked for. If the customer chooses to connect to you instead, you pay a small connection charge for calls that last over 30 seconds. That's to make sure you get only hot prospects that really want to talk to you about your offer.

Tell Me You're Not PAYING For Equipment Leads

As a solution provider, you're not still paying for equipment leads... are you?

Oh, no. That gets so expensive, and a lot of those leads just fizzle out anyway. Right?

Here's a better idea. Why not get your sales and marketing leads for telephone systems and IT networking equipment on a commission basis. In other words, qualified leads from serious business customers in your area are emailed to you as they come in, at no cost to you. You choose which ones you want to pursue and do your best to make the sale. If and only if you successfully complete the job and are paid by the customer, do you remit a small percentage of the sale back to the agency that provides you with the leads.

That's right. This business model is quite different from any marketing methods you've been using. Other lead sources require you to pay up front for ads or a set of leads, be it a flat fee or on a per lead basis. Online advertising is worse. You pay by the click and a lot of them are just curious individuals, not even actual businesses. With the VAR Network, your leads come to you with no up-front charges. The online database system is targeted to business users with specific current needs, and are screened by service footprint and product line. These are good leads that may be costing you $25 or more now, if you can even get this quality of lead on a regular basis.

Who joins this network? Nearly 2,500 solution providers, including branch office sales people of major telecom equipment partners. Also independent consultants, telephone system installers, and network equipment resellers. The cost to join the network is the same for everyone. Free. You sign up for the VAR Network quickly and easily online. A VAR Network consultant will call you to complete the application and activate your listing within the network. Typically, your information is active in the database within a business day and being matched to warm leads as they come in.

Where do the leads come from? The VAR Network and its independent marketing agents actively pursue potential business customers online, by direct mail, in print advertising, by telephone and in-person. Many requests for equipment and service support come from existing customers who are leasing telecommunication lines through Telarus, which also runs the VAR Network. Because of this relationship, you have immediate access to qualified technical and sales consultants who can provide line services such as T1, PRI, DS3, and Ethernet WAN to your customers. If you refer a line requirement back to the network, you'll share in ongoing monthly commissions if the sale is closed by Telarus. Stop giving away telco line and WAN business to the phone company, when the VAR Network can help you offer a total solution and a share of the income.

The VAR Network is a new and exciting concept in IT and telecom equipment sales leads. It's a business model that is expanding exponentially. Beat your competitors to the punch by augmenting your sales leads with those from the VAR network. Eventually, you may dump all of your paid advertising. This network is that good.

Have a look at the VAR Network and see how it operates. If you like what you see, you'll find the partner sign-up opportunity right there. Or, get more details on how the business opportunity works at the VAR Partner site, designed for resellers only.