Time is money. In business, that’s almost always true. Your expenses for labor, facilities and services keep draining the cash register. You need to refill it faster than it is draining or you’ll be out of the game at some point. Things need to keep moving at a steady clip just to make your nut each month. On top of that, customer satisfaction often depends on how fast you can service them. What’s the last thing you need? A process that slows you down!
Where are the Bottlenecks?Most businesses have at least some online presence and many have their business processes inextricably connected with software running on remote or cloud servers. That means that no matter how much you scurry about in the office or shop, you may be inherently limited by computer processing a thousand miles away and the connections to them.
Let’s assume for the moment that your data center has all the resources needed to process any requests instantly. With elastic computing you don’t even have to worry about peaks and dips in traffic. The system automatically assigns whatever computing hardware and software are required to keep up with the necessary tasks. Let’s also assume that the data center has as much Internet bandwidth as needed to handle all the incoming and outgoing traffic. That's more than likely as major carriers tend to have points of presence with massive bandwidth located within key data centers.
So, where might things slow down? The Internet itself is vulnerable. It is designed to work around traffic jams to keep things moving. Even so, there are times when too many things go wrong and the entire network drags. Far more often, the problem is not within the backbone of the Internet but with your connection to it. This is referred to as the last-mile connection.
Unclogging the Last Mile
Last mile problems tend to be caused by limited bandwidth, congestion from too many users needing that bandwidth at the same time, latency from long paths and repeated transmissions to get the packets through intermittent connections.
Bandwidth is the easiest to address. If you are still stuck with aging T1 lines or DSL you likely don’t have near enough bandwidth to handle modern Web traffic. In the dial-up days, a Megabit per second was considered broadband. Today that’s more like a Gigabit per second. Smaller users may get by with fractional Gbps, but large operations may be needing 10 Gbps or even 100 Gbps to keep traffic streams from interfering with each other.
Fortunately, fiber optic bandwidth is more the norm than the exception now. If you have a 1 Gbps or 10 Gbps port installed, you should have the bandwidth you need unless your requirements are extraordinary.
Fiber bandwidth also tends to be low in latency. That’s important to responsiveness because when you have enough bandwidth latency will make communication sluggish and adding more bandwidth won’t help. Low latency is especially important in real-time processes including phone calls and video conferencing. You want those communications channels to be full duplex or instantly two-way all the time.
A fiber connection is the gold standard in the office, but you may also need high performance while portable or mobile. That’s where 5G rises to meet the challenge. You likely have this on your smartphone. Other devices can also have built-in 5G or connect through a portable hotspot that is essentially a 5G phone without the user interfaces or apps. It simply converts 5G bandwidth to WiFi. Any WiFi compatible device can then access the Internet.
Private Lines offer Superior Performance
One limitation to the most readily available Internet connections, such as cable and 5G broadband, is that they are a shared resource. The price is kept low by sharing the cable or radio channels with many users at the same time. When things are going well, you don’t even know there is anybody else on the line. But when everybody wants to send huge files are download video simultaneously, you’ll definitely feel the speed bumps.
If the loss in productivity due to varying congestion is a problem, consider a direct private line from your location to your cloud service provider. This bypasses the Internet completely and is available only to your organization. This service is sometimes called “direct access.” You may also want private lines among your facilities and even key suppliers and customers. In essence, you create your own private Internet.
An alternative that can enhance performance and improve reliability of your connection is called SD-WAN. This involves having two or more Internet connections with a special router that prioritizes traffic and selects which path offers the best performance at the time. The SD means software defined, which is the intelligence in the router that monitors your connections and makes instant decisions on how to best route traffic.
Is your business struggling to keep up because your Internet connection isn’t responsive enough? Look into better alternatives for faster, more reliable connectivity to boost productivity and ensure customer satisfaction.
