Improve Cloud Performance With Direct Network Access

By: John Shepler

In the mad dash to the cloud, some companies are left wondering if they were better off before the upset the IT apple cart. Everything was running smoothly and business was humming along. It was the lure of cost savings or avoiding huge capital investment that made cloud hosted services look so good. Wasn’t performance supposed to improve, not decline, when you move to the cloud? Why on Earth didn’t it work out that way?

Chances are that there is nothing wrong with your cloud services. They do exactly as advertised for other companies. Costs go down, performance goes up and you can’t run out of resources. You don’t have the wrong cloud, you have the wrong connection.

How can that be? It’s the same Internet connection we’ve refined over the years. Response is snappy, files transfer smoothly and it almost never goes down. We’ll at least all those things were true BEFORE we made the move.

I believe you. The Internet is a marvelous service. I wouldn’t be without it no matter where I am. In fact, I can’t do business without the Internet and you probably can’t either. What you need to know is that the Internet is good for some things and not so good for others.

What’s it good at? Connecting you to the endless sea of consumers in their homes and out & about. You’ll need a good broadband connection to enable your traveling and home workers. Email is ubiquitous. Certainly you must have that today, right?

Indeed you must. Those needs can only be met by great Internet service. It’s everything else that doesn’t belong on the Internet that’s getting you in trouble.

What would that be? Basically, anything that is real time or response sensitive. File transfers aren’t all that time critical, a few seconds or even a few minutes delay probably won’t matter as long as there are no errors in the transfer. Email? You wouldn’t notice anything but major delays. You might even appreciate less dinging from the mailbox. How about VoIP telephone, video conferencing or software as a service? Bingo! These are the applications that can be ruined by poor network performance.

The Internet was designed to be really, really good at making sure that files get from point A to point B without corruption. That doesn’t mean that packets don’t get mangled. There is a built-in mechanism (TCP/IP) that sends another copy of any packet that doesn’t arrive intact. It doesn’t matter how congested the Internet gets or how crummy the line noise is. Your files will get where they are intended to go in perfect shape… eventually.

That’s the problem. We are used to local networks that have all the capacity required and set up so that real time processes get priority. Being relatively small and internal to the company, there’s isn’t much of a problem with noisy lines destroying bits in a packet. As far as you are concerned, the network is transparent from your workstation to the IT data center. Wouldn’t it be nice if that were still so once you move to the cloud?

It can be. What you need to do is get off the Internet “superhighway,” as it is euphemistically called, and get a direct network connection to your cloud services. This direct connection runs via a private network engineered for high performance. This can be in the form of private lines, be they SONET fiber optic or Ethernet Private Lines. You may even need to engage wavelength services if your requirements are massive.

Another approach is to connect at both ends to a MPLS IPVN network. MPLS networks are a shared resource among multiple users but with traffic management unknown on the Internet. This gives you the performance of having your own private line, but at a lower cost.

What can you expect with direct connections to the cloud? Similar responsiveness to what you have with a local data center, even though the cloud data center is somewhere on the other side of the country. This means that employees don’t have to pause what they are doing to wait for the connection to catch up. VoIP phone calls through hosted PBX services maintain their voice quality and even support HD voice for greater clarity. Video conferences maintain their HD quality and lose the jerkiness. Even backup and recovery processes run faster and more smoothly.

You don’t have to give up performance to gain the cost savings and scalability of cloud computing services. What you need is a WAN (Wide Area Network) connection that supports the performance capability of the cloud.

Could you use a better connection in your business? Check out prices and options for direct cloud service connections and private lines now.

Options For Network Connectivity

Rare is the company that doesn’t need outside connections to its network. The issue is what type of connection will give you the most bang for your buck. Let’s have a look at the latest options that are attractive for small, medium and large enterprises.

Outside network connections break down into categories. Are you looking for something to get you across town? Those are the Metropolitan Area Networks (MAN). How about something that will take you to another state, across the country or overseas? Those are the Wide Area Networks (WAN). Perhaps all you want is a broadband connection to the Internet. No problem. Internet access is readily available for business users. There’s much more to choose from than in the consumer marketplace. The tradeoff is that you'll be paying something more than consumer prices.

Many metro and wide area network services are more alike than different. What you are probably seeking is a dedicated point to point service or a multipoint mesh network. Point to point private lines have been the domain of the telecom industry using standards developed for digital telephony. T1 lines are classic. They give you dedicated bandwidth of 1.5 Mbps in both the upload and download directions. When T1 is not enough, you can bond T1 lines together to incrementally increase bandwidth up to about 10 or 12 Mbps. At that point most companies jump to T3 (DS3) service at 45 Mbps and then SONET fiber services, starting with OC-3 at 155 Mbps.

There’s a new service widely available today that fills in the gap between T1 & T3 and costs less as well. This is Ethernet over Copper or EoC. Ethernet over Copper actually starts at 2 or 3 Mbps and has become a strong competitor to T1 lines. You can get twice the bandwidth with EoC for the same price as T1. The other advantage of EoC is that bandwidth levels increment smoothly past 10 Mbps. You can easily get 15, 20, 25, 30 or up to 45 Mbps. That lets EoC take on T3 / DS3 services with better pricing. In some areas, EoC goes right up to 100 Mbps Fast Ethernet and beyond. Those levels aren’t so widely available as of yet.

Another advantage of what’s called Carrier Ethernet is that you can get multipoint service as well as point to point. This is great for interconnecting multiple business locations in town or around the country. Each location needs an Ethernet over Copper connection. The service provider sets up the mesh network per standards of the Metro Ethernet Forum (MEF), an industry standards group.

There is also a competitor to SONET fiber optic services called Ethernet over Fiber (EoF). It works the same as EoC, but runs on fiber rather than twisted pair copper. The advantages are high bandwidth levels up to 10 Gbps and better pricing than traditional SONET telecom services.

When it comes to interconnecting multiple locations, especially foreign sites, MPLS networks have become the network connectivity option of choice. Why? Because these networks are already installed and running to many locations you want to go. What you need are on-ramps in the form of last mile connections. They can be as simple as T1 lines or EoC links. You can also install fiber optic lines to get higher bandwidth levels. MPLS can give you point to point, point to multi-point, or meshed network connections. Because the core network is already in place, pricing is very attractive compared to dedicated private lines that require engineering time and effort.

In addition to copper and fiber, fixed wireless connectivity is more available than ever. That’s thanks to the buildout of 3G and 4G networks by the cellular carriers. You can get business grade fixed wireless on these networks with bandwidth similar to T1 lines for such activities as credit card verification and network backup. Prices are very attractive, since the cellular carriers bore the cost of construction and paid for it from consumer smartphone data and voice contracts.

What sort of connection or connections do you need to connect your company network to suppliers, customers and your own operations? Compare network connectivity options and pricing for copper, fiber and wireless services to see what has become available recently.

Bandwidth Management Gets Easier With Ethernet

Bandwidth demand can be all over the map. It goes up, it comes down. It’s fine now but could go parabolic in 6 months to a year. Or not. How can an IT manager ensure that adequate resources are in place when needed without paying through the nose for idle resources?

Exacerbating this problem is the procurement and provisioning process that worked better in less volatile times. Typically a need is identified, a budget is created, approved and released, requests for quotes go out, vendors are narrowed down, a purchase order is cut, it winds its way through the carrier’s front office, eventually resulting in an installation, turn-up and the start of billing. If something happens and you need more, the whole process starts all over.

In a way, the whole system is tuned to match the technical characteristics of circuit switched line services. Take a T1 line, for instance. You order the line and you get 1.5 Mbps. No more, no less. If you only need 500 Kbps right now, the other 1000 Kbps goes to waste. You have to pay for the entire 1,500 Kbps because the day is coming soon when you’ll fill that pipe and you need to be ready.

The same is true for DS3, OC3, OC12, OC48 and other traditional telecom services. Moving from one of these to the other, up or down, is a major deal. DS3 is nothing like T1. If you need DS3, you’ll have a completely different demarcation connection from the carrier and you’ll need a completely different interface card for your edge router. It’s a major bandwidth jump, too. You’re moving from 1.5 Mbps up to 45 Mbps.

Not enough? The next jump is to OC3 SONET fiber at 155 Mbps. Once again, there is a long procurement and installation process with unique equipment for a particular service level. If you failed to order enough bandwidth, you’ll be dealing with network congestion for some time. If you way over-order, you’ll be paying a pretty price for a largely empty pipe.

Is there anything that can take some of the risk out of bandwidth management? You bet there is. It’s called Carrier Ethernet.

Carrier Ethernet services are fairly new compared to T-Carrier or SONET. They are available for metro, long haul and access networks. Carrier Ethernet is often touted as a technology that can link company LANs at two or more locations. It has an easy interface which is the same Ethernet connection used on your LAN, copper or fiber.

If that wasn’t enough, Carrier Ethernet costs are generally less than equivalent bandwidth levels for T-Carrier or SONET. It is not unusual to get twice the Mbps for the same money as you are currently paying for legacy telecom services. This cost savings is compelling, but may not even be THE important reason to embrace Ethernet in the MAN and WAN.

What Ethernet offers that other protocols don’t is easy scalability. Ethernet MAN and WAN networks are being designed for rapid remote management so that no truck rolls are needed when a customer wants more or less bandwidth. It’s all done at a computer screen so that you can pick up a phone can request a move from, say, 10 to 15 Mbps or 100 to 150 Mbps and you’ll have the extra resources available in as little as a few hours.

Carrier Ethernet is set up something like your LAN in that there are standard port speeds. You know that your switches, routers and PCs all have NICs (Network Interface Cards) with specs of 10 Mbps, 100 Mbps, 1000 Mbps or 10 Gbps. Usually, its some combination like 10/100/1000. The Ethernet port that you order installed will generally be 100 Mbps or 1000 Mbps, although it could be 10 Gbps if you really need that much. As long as you stay below the maximum capacity of the port, you can have just about any bandwidth level you want.

Very low bandwidths may have increments of 1 Mbps to 10 Mbps. Higher bandwidths might go up in jumps of 100 Mbps. Carrier Ethernet gives you a lot more choices so that you can more closely match the bandwidth you are paying for to the bandwidth you need. The ability to rapidly scale up that bandwidth means that you don’t have to order too much in anticipation of need. Get a port that will handle what you can reasonably expect to require but only order the bandwidth level you need to handle current business activity. If you suddenly enjoy a flood of customers or need to support a new video distribution, you can make that call and get the extra resources when you need them.

The result, clearly, is a major cost savings in not be over-provisioned for bandwidth plus less stress in worrying about what you have to do to be ready for tomorrow’s needs. Could your operation benefit from having this capability? If so, get prices, features and availability of Carrier Ethernet bandwidth services for your business locations.

What’s The Best Business Internet Service?

Does your new business need Internet service for the first time or does your established business need improved access? Perhaps you just have a nagging feeling that you could be getting more bandwidth for less money. You might be right. To answer all these questions, let’s take a look at what’s available in the way of business Internet service now.

The preferred professional-grade business Internet connection has long been the T1 line. Why? It is highly reliable and has a rock solid bandwidth of 1.5 Mbps in both the upload and download directions. This is called symmetrical bandwidth. You’ll see that not all Internet connections are symmetrical. The rock solid nature of the bandwidth is also not guaranteed on some of the other services. T1 is a dedicated bandwidth service. That means that you have 1.5 Mbps set aside for your exclusive use. Once again, not all Internet connections are exclusive. Service reliability is often guaranteed by a Service Level Agreement (SLA) that spells out how fast line problems will be fixed and what the remedies are if the provider fall short of the agreement.

In addition to these attributes, T1 is popular because it is almost universally available. Would you be surprised to learn that T1 technology, also called T-Carrier, was developed over 50 years ago? Using T1 to connect to the Internet is much newer. It was originally developed for telephone trunk lines. For both applications, T1 is provisioned over one or two pair of twisted copper telco wiring. That wiring is available in nearly every business location.

The two drawbacks of T1 is that it is relatively expensive compared to low-end data services and the 1.5 Mbps limitation. A decade or two ago, 1.5 Mbps was a lot of bandwidth for most businesses. Today it still works for smaller concerns but is too little for medium and large companies. You can work around this limitation by bonding multiple T1 lines together to achieve anywhere from 3 to 12 Mbps of total bandwidth.

A similar but newer technology service that is catching on fast is Ethernet over Copper (EoC). It also uses multiple telco pairs to transport the signal, but works a bit differently. T1 bandwidth is always 1.5 Mbps no matter how far the line runs, even into rural areas. EoC offers higher bandwidths near the central office and less farther out. Several miles is the distance limitation of Ethernet over Copper. However, if you are within the service footprint, you can easily get 10, 20, 30 or even 45 Mbps. Sometimes even 100 Mbps on EoC. The other big advantage of EoC is cost. You can get twice the bandwidth for the same price as a T1 line or the same bandwidth for half the cost of bonded T1 lines.

Small retailers, especially chain stores or franchises, have used two way satellite Internet for years. Satellite will work anywhere you have a clear view of the Southern sky, even in the back woods if power is available. Satellite is often less expensive than T1, although the difference is shrinking. It has limited bandwidth available and latency, or time delay, makes it unsuitable for telephone or two-way video. It does work well for point of sale terminals and general Internet access.

Like T1, satellite has a newer competitor. This is 3G fixed wireless. It is a business grade Internet service similar in bandwidth to T1 lines or satellite but using the broadband capability of the cellular phone network. Unlike simple wireless aircards, 3G fixed wireless service uses a special antenna and modem system that makes the system more reliable and usable in most all business locations nationwide and in Canada. The cost is about half that of T1 service. It is perfect for POS terminals and is offered with PCI level security for credit card transactions.

If your application needs more bandwidth, Ethernet over Fiber or SONET fiber optical services will provide all you can use up to 10 Gbps. This level of bandwidth costs more, of course, and isn’t available for all locations. Construction costs to connect a particular building are often the deal breaker.

Two asymmetrical, shared bandwidth services of note are DSL and Cable broadband. These were designed for the consumer market and cost considerably less per Mbps than dedicated telecom services. However, you do get what you pay for and shared bandwidth services achieve their cost savings by creating a “party line” arrangement where you and many other users share the same bandwidth pool. That means your bandwidth will vary up and down all the time. There are also no SLAs because these are “information services” not telecom services. Even so, with Cable business broadband you can get 100 Mbps download & 10 Mbps upload for about the price of a T1 line. If the cable passes your business and cost is paramount, this service might well meet your needs better than any other connection.

Scratching your head as to which way to go? A more business-like approach is to get availability, features, and prices for several business Internet service options suitable for your location and needs. You may be surprised by how much has become available recently and at reduced costs compared to years past.

DS3 and Fractional DS3 Broadband

In the quest to upgrade bandwidth, companies have generally turned to DS3 bandwidth service. Here is what DS3 is all about and the different technologies used to provide DS3 and similar mid-level bandwidth services.

DS3 stands for Digital Signal 3, a standardized switched circuit TDM telecom service. As a refresher, DS0 is the basic building block at 64 Kbps. That’s one channel of digitized telephone call. DS1 is a bundle of 24 DS0 channels at 1.5 Mbps. You are probably more familiar with its implementation as a line service called T1. DS3 is the next step up at 45 Mbps. It’s a bundle of 672 DS0 channels as a large telephone trunk or 28 T1 lines multiplexed together for transport. When you order a T3 line, you are getting the line service implementation of DS3.

Even though DS1 and DS3 were originally conceived as telephone company technologies, they are more often used to transport data packets today. That includes private point to point lines and dedicated Internet connections. In these applications, the entire payload is used to transport data packets.

A full DS3 circuit will give you 45 Mbps bandwidth in both the upload and download directions. This is the most common service ordered and is readily available nationwide. You’ll need an interface card for your router to connect to a DS3 termination. There are two interconnect cables, one for transmit (upload) and one for receive (download). They are 75 ohm coax, similar to what you’ll find for Cable TV connections, although the specified cable type is Bellcore 734 or 735 for this application. The connectors are type BNC. You’ll find these on the router interface card. There may be more than one pair if the router can handle multiple DS3 connections.

At this point, you might be imagining coaxial cables stretched from your building back to the telephone central office, like the twisted pairs used for T1 and multi-line telephone service. In practice, the coaxial connection is only used for short distances. The DS3 bandwidth itself is most often delivered over a SONET fiber optic cable, where it is demultiplexed and dropped off at your premises.

DS3 bandwidth may be higher than you require. There’s a big gap between T1 line bandwidth at 1.5 Mbps and DS3 at 45 Mbps. Companies often begin scaling up their bandwidth by bonding multiple T1 lines to double or triple the individual line bandwidth. This works up to about 10 or 12 Mbps in most cases. Let’s say you only need 20 or 30 Mbps right now. What do you do?

One option is to order fractional DS3 service. A full DS3 interface is installed, but the line bandwidth is limited to the fractional amount you order. That could be 15, 20 or 30 Mbps. You can possibly save money this way, but not necessarily. The reason is that full DS3 is more of a standard service that is readily available. The fractional services are a special order that may or may not be available in a particular location, depending on the service provider. In the end, it might make the most economic sense to get a full DS3 connection.

There are other technical options in this bandwidth range that compete with fractional and even full DS3. The most popular is Ethernet over Copper. This is a highly scalable service that competes with T1 at the 1.5, 2, and 3 Mbps levels. You can also get 10, 15, 20, 25, 30, 50, and sometimes even 100 Mbps Ethernet over Copper. This lets you match your budget more closely to the bandwidth you require. Ethernet over Copper (EoC) is often less expensive than either T1 or DS3 for similar bandwidths, although not as readily available as yet.

Downtown in major business districts you may also find fixed wireless bandwidth services. These often deliver DS3 bandwidths, but perhaps in an Ethernet protocol. Most of the time that’s what you want anyway, since you’ll be connecting to a LAN running Ethernet.

A final option isn’t DS3, but might give you a similar benefit for a lot less money. That’s business class Cable broadband. It is shared, not dedicated, and the bandwidth varies with the amount of user activity. Still, you can get up to 50 or 100 Mbps download with 5 or 10 Mbps upload service for about the price of a T1 line. You’ll need to have the cable passing by your business location for this service to be available. Otherwise the construction costs are prohibitive.

Are you in need of higher bandwidth to support your growing business, additional computerization or a move to cloud services? If so, get pricing and availability for DS3 and fractional DS3 services, plus related bandwidth services that may also meet your needs.

A Dedicated Line Between Offices

Many companies have two offices that they would like to link. These offices may be in the same city, across the country or even in different countries. What options are available to do this and what services can you get?

The traditional telecom services link between offices is the dedicated private line. T1 lines have been long used for this purpose because they are almost universally available and often the lowest cost solution. A point to point T1 data line will give you 1.5 Mbps of symmetrical bandwidth. That means 1.5 Mbps upload and 1.5 Mbps download. Symmetrical bandwidth is important when used to link business locations because you’ll have similar traffic levels going in both directions. That differs from the Internet where downloading predominates.

Two other characteristics of T1 lines are important to consider. One is that this is a private line. It’s like having a pair of wires connected at one building and the opposite end of the wires connected at the other building. In fact, for local T1 lines that may be close to the way it is wired up. Over longer distances, your T1 service will probably be multiplexed on a higher bandwidth connection, likely a fiber optic network, for the long haul portion of the interconnection. Regardless, you have a private service that is difficult for anyone to intercept. If you want to ensure the ultimate in privacy, you have the option to encrypt your transmissions on that line.

The other important characteristic of T1 lines is that the bandwidth is dedicated to your usage. You can load it up with two-way traffic 24/7 or just use it when you want to transfer a file. Whatever doesn’t get used just sits there waiting for you. You’ll never run into the situation where your service slows down because some other company is downloading HD videos from the Internet. This also means that there are no usage restrictions. Your T1 line can be used lightly or continuously and your bill at the end of the month will be the same.

T1 lines are available in both data and voice configurations. The voice configuration, called T1 telephone, can transport 24 separate phone conversations. A variation, T1 PRI or ISDN PRI transports 23 phone lines plus a switching and information channel used to provide Caller ID.

What if you need more bandwidth? The next step up with traditional telecom services is DS3 at 45 Mbps, followed by SONET fiber optic including OC-3 at 155 Mbps, OC-12 at 622 Mbps, OC-48 at 2.5 Gbps and OC-192 at 10 Gbps.

You also have the choice of Ethernet line services from typically 10 Mbps on up to 10 Gbps as point to point dedicated connections. Ethernet tends to be lower in cost than traditional services and more scalable. In other words, it’s easier to increase line speed with Ethernet than with T-carrier or SONET.

Another option to link offices, especially over long distances like coast to coast or internationally, is MPLS networking. MPLS networks are highly secure, well engineered to provide committed bandwidth levels, and reasonably priced. It may well be cheaper to order a last mile connection at each end and let the MPLS network handle the long haul than specify a dedicated point to point line service. You’ll get similar performance either way.

Are you looking to establish a dedicated line between offices, perhaps with one of them overseas? Compare options and prices online for T1, DS3 and Ethernet up to 1 Gbps. Note that US to international destination connections will require some manual effort to price, with quotes delivered promptly to your specifications.

MegaPath Pushes EoC to 400 Mbps

The bandwidth of Ethernet over Copper services has been setting new standards on a regular basis. It’s now at the point where you have to think seriously whether you really need to invest in fiber optic construction to light your building or if EoC will get the job done. MegaPath has just upped the ante for those doing copper/fiber tradeoffs. The new upper limit is 400 Mbps.

Many companies that are using Ethernet over Copper are doing so as T1 line replacements to get twice the bandwidth for the same cost. The 2x2 Mbps and 3x3 Mbps options are especially popular for this application. Other companies are moving to mid-band Ethernet where even bonded T1 cannot go. These are bandwidths in the 10 to 20 Mbps range, suitable for many mid-size operations. It’s the companies that have hundred or thousands of employees to support or are engaged in high bandwidth requirement applications that have been stuck with fiber as their only option.

That’s all changed within the last year. More sophisticated modulation schemes and bonding to 8 copper pairs have pushed the bandwidth limit past 50 Mbps to 100 Mbps and even 200 Mbps. Now, MegaPath is offering a new service that can exceed 400 Mbps. This could be a strong option for companies that have specified OC-3 SONET fiber optic service at 155 Mbps and even OC-12 at 622 Mbps.

To be fair, the 400 Mbps speed is only specified on the download path. Upload speeds could be a fraction of that. Does asymmetrical service make sense in a business environment? It could, depending on what you are doing with it. Internet access is typically asymmetrical in nature, with download speeds 10x what you use for upload. That’s because most internet usage at the desktop consists of sending keyboard requests for Web pages or files and then viewing the results or making other use of the data in applications. The principal is that the huge files are almost always coming to the user rather than being sent.

That’s especially true for video, now the number one source of traffic on the Internet. It takes relative little upload activity to request the video files, even streaming, and a considerable amount of download bandwidth over extended periods of time.

Some cloud applications also fall into this category. If you routinely send huge files to the cloud and expect little back, then the asymmetry is wrong for you. However, if most of your bandwidth activity is using large information packages delivered from the cloud, then an asymmetric bandwidth connection could work in your favor.

MegaPath is also offering symmetrical Ethernet bandwidth up to 100 Mbps x 100 Mbps for point to point, point to multipoint and dedicated Internet access. Other options include Ethernet over DS1 and Ethernet over DS3 to address the inherent distance limitations of Ethernet over Copper service. As part of rolling out the new higher bandwidth services, MegaPath is increasing the number of central offices with EoC equipment from 200 to over 680 within a year.

Are your bandwidth requirements increasing, perhaps because of a current or planned move to cloud-based services? If so, you should know that fiber optic connections are only one option to get the line speeds you need for efficient operation. Get competitive quotes now for low, mid-level, and high bandwidth Ethernet over Copper line services for your business location. Sorry, no residential service available.