Telephony In The Cloud

Thinking about cloud networking, what normally comes to mind is meshed data networks transferring packets from location to location. But some companies are also moving their telephone services to the cloud. What advantages and challenges does this present?

In a way, the original public switched telephone network is the oldest existing example of a cloud network. It is a managed system, carefully engineered to assure availability and quality of service, that serves a vast number of users simultaneously. Each customer connects to the cloud via a direct line to the nearest cloud port at the local central office. Users don’t really care to know what goes on in those vast switching offices. They just want to be able to make a call from one location to another at will.

Some companies engineer their own telephone cloud networks using ISDN PRI digital lines to connect PBX systems at multiple offices. The advantage of doing this compared to using the public network is that you don’t have to pay for each call. Only those calls to and from the outside world are subject to a fee.

The more modern approach is to set up converged voice and data networks between business locations so that only one network need be maintained. MPLS networks are often used to implement this cloud network, as they are capable of maintaining quality of service at reasonable cost. On a large scale, this is known as enterprise VoIP. There may be only one IP PBX system at headquarters that coordinates all calls, or each location may have a smaller system. ISDN PRI trunk lines connect to the public telephone network for off-net calls.

SIP Trunking offers an alternative to the ISDN PRI trunk lines for transporting voice traffic. A SIP trunk is part of the VoIP system and acts as the network connection to a remote service provider. That service provider handles termination of calls to the public phone system as needed. Since they terminate calls for many customers, per minute costs can be lower than ordering phone lines locally.

Some companies go even further and get all their telephone services from the cloud. All they have is individual SIP telephones or analog phones with adaptors connected to their company LAN. A private line connection or SIP trunk connects to what is called a virtual PBX system at the service provider. It handles all telephone switching, on-net and off. This system is ideally suited to “virtual” companies that don’t have a bricks and mortar presence. The employees are scattered over a wide geographical area. Thanks to the virtual PBX, they are interconnected just like they would be within a physical office building. Even the receptionist is virtual, routing incoming calls by voice or keypad requests.

Would a cloud networking approach help your company improve productivity while reducing costs? You can find out with a simple inquiry to an expert consultant regarding enterprise VoIP telephone services.

RingCentral Makes Your Office Mobile

You know what an office is, right? It’s got a desk, a chair, carpet, maybe walls and maybe dividers, all bathed in glorious fluorescent light. Well, not anymore. With RingCentral, your office is in your pocket. You don’t sit in it, you take it with you.

RingCentral Mobile is a low cost telecommunications service that lets you take your business anywhere. That’s important when you could miss an important call just because you’re out of the “office.” You won’t now, because you and the office are always together.

This service is just the thing for anyone who isn’t literally chained to their desk. That’s just about anyone in sales, technical consulting, or running a home based business. Mobile phones have given us the ability to cut the telephone cord. Smartphones added the capability to cut the broadband cord. RingCentral Mobile takes advantage of this freedom to enable your cell phone to be your office phone.

How does it do that? It’s starts with a special local phone number or toll free number that goes directly into the system. The “system” is RingCentral’s virtual PBX business telephone system. It’s all hosted and maintained by RingCentral, so you don’t have to buy any equipment or worry about maintenance procedures. What you get is the power of an office phone system without the headaches of owning one and without the limitations of being tethered to a landline based phone system.

Since this is a complete business phone system, only virtual, it is designed to accommodate business with only a single employee or as many employees as you want. They are all interconnected by this virtual PBX system. That means there is no need to round everybody up and make sure they sit cheek to jowl in the same room all day. The employees using this virtual office can all be on the go anywhere in the US or Canada. That’s one BIG office space, isn’t it?

The RingCentral virtual PBX can have a toll free or local main company number. An automated attendant, also known as an auto-receptionist, will take care of directing incoming calls that aren’t directly dialed to a particular employee. Of course, if you can’t take the call immediately it will go to your personal voicemail. You can set up answering rules so that callers will be directed to voicemail, extensions and alternate phone numbers based on the data and time or Caller ID as well as which number they are calling. If you need to put them on hold, play some pleasant music or an informative recording so they won’t be drumming their fingers as they wait.

Each RingCentral number can be used for both phone calls and fax messages. Unlike some services, you can send and receive faxes using nothing but your computer or cell phone.

Why continue to limit your business activities to the confines of a bricks and mortar office, when you could be free to visit clients or work from wherever makes sense at the moment. With RingCentral Mobile, no one needs to be the wiser unless you elect to tell them. But why do that and risk them getting jealous of your personal freedom? We’ll keep it our little secret.

Ignore That PBX Behind the Curtain

You work in a two person office but you know that you're better than that big firm down the street. You just don't sound like it. Especially since you haven't quite got the cash flow to hire a full time receptionist and your one partner answers the phone, "hello there." The other partner works from a home office 500 miles away and is on the road most of the time anyway. Isn't there some techno magic that can make bankers, suppliers and customers think they're talking to a Fortune 500 Corporation?

Of course. Don't you know that in the virtual world all things are possible? In this case the magic you need is a solution called "virtual PBX", but not just any virtual PBX system. You want iTeleCenter.

Here's why. If you really worked at that big firm down the street you'd be using a real PBX or Private Branch Exchange telephone system. That's the technology that puts a phone on every desktop, gives you an extension or directly dialable phone number, lets you transfer calls at will and get an outside line by pressing the number 9. PBX phone systems are de rigueur (French for you're behind the curve if you don't have one) for big business. The one thing they are not is cheap.

So you've got a couple multi-line phones you bought at the office supply store and hope you can grab the incoming calls before your genius but oh-too-casual partner can answer. What iTeleCenter can do is to transform your existing phone or phones into a professional grade PBX telephone system. Take note. This is really important for anyone who has nightmares about the bottom line turning red. iTeleCenter uses your existing phones regardless of whether they are gigantic executive desk phones, cordless handsets, cellphones, or candlestick phones like the ones Al Capone used in the Roaring 20's. OK, not the last type unless you buy a modern replica.

Most virtual PBX systems are based on VoIP. You have to buy all new phones of a particular type enabled for the service and connect them to your broadband Internet service. But if you can't afford a PBX system, chances are you've got the cheapest DSL or Cable Broadband you can get just for Internet access. Those connections are problematic for decent voice quality. Problematic in that just as you're closing a major new client, some kid gets home from school and starts downloading videos that hog all the bandwidth assigned to your area. Your voice gets distorted, you start to cut off each other's speech, and the call dumps mid-sentence. Bye, bye big contract.

iTeleCenter is so virtual that it stealthily enables all your regular phones to be big business phones. You keep the same phones and phone lines. They just have more functions. What functions? How about a customizable main greeting, also called an auto-attendant? This is the first thing that callers hear and will direct them to the proper extension. Don't let your partners record this. Have it professionally done by iTeleCenter.

Extensions? Sure. They're numbered from 1 to 999. You can have an extension ring to yourself, your partners and employees at their desks or wherever they may roam, even sub-contractors and third party support vendors. Each extension has its own login with call forwarding, mailbox and message notification settings. Go ahead and give yourself 3 or 4 extensions called "departments." Major sales prospects will think your company has gotten huge overnight. Those extensions, by the way, can also be configured for FAX on demand, message taking voicemail, question and answer, greeting only or automatic call distribution.

There's a lot more to iTeleCenter including toll free numbers, call screening, integration with Microsoft Outlook, dial-by-name directory and music on hold. But rather than spend hours reading about it, why not take a 7 day free trial? If you like the way it works, and how could you not, plans start at under ten bucks a month. Don't stay small-time a minute more, when you could be sounding big, big, BIG. Learn more and start your iTeleCenter 7 day free trial right now.

Don't Layoff Employees, Evict Them

The life of an employee today is one of feast and famine at best. In good times you have way too much work to do and fear for your job if you complain. In lean times you have way too much work to do and fear for your job regardless of what you say. Layoffs are always looming like a dark shadow over the organization. But what if you could be evicted rather than laid off? Wouldn't that be better?

I know what you're thinking: "This is nuts." Getting kicked out of your home is certainly no better than getting kicked out of your job. But that's not what I'm talking about. The idea gaining popularity among managers is to evict employees not from their homes, but from their offices. You stay on the payroll. You just don't set foot on the premises. Oh, and you have to get your job done too.

The popular term for this is telecommuting. The idea is that many, if not most, employees of today's information intensive companies can work just as well from home. In some cases their productivity soars because the opportunities to socialize with other employees disappears and they aren't trying to remotely manage a myriad of personal concerns, such as child care.

Think about it. How much of your workday do you spend sequestered in a cubicle staring at a video display and pecking away at a keyboard? Or, how much of your time is spent on the telephone while perhaps also using a computer? Is there really something sacred about the hallowed ground of the corporate center that makes it imperative that you sit there and only there to do the job? Probably not.

But what about meetings? You have to have meetings or you're not a team. Yeah, right. How much of those meetings are a complete waste of time, as you wait for all the members to saunter in and quiet down. The rest is also a waste of time or could be handled via email, Webcast, teleconference or video conference.

But what about supervision? Everybody knows employees work harder when the boss is breathing down their neck. Yeah, right. If a job can be measured and status objectively tracked and reported, there is no longer a need for the long arm of intimidating management. There is still a need for training, coaching and evaluation. Some of that is still best done face to face and can be scheduled for office visits.

By having employees visit the office when needed instead of squatting there in dedicated personal space, the need for expensive real estate is dramatically reduced. With less floor space required, there is a proportional reduction in heating, cooling, plumbing and lighting expenses. What replaces those is a telecommunication expense that's just a fraction of the expense eliminated.

Telecommuting has been used as a "perk" for trusted employees to give them more flexibility in their schedule and hopefully keep their critical skills on staff. But now it's becoming a cost saving strategy for the many rather than only the chosen few.

The company sets up telephone communications and broadband Internet, often with VPN software to maintain security. An MPLS network can provide many to many connections with a higher degree of performance and reliability than your typical residential broadband services. Some employers also provide computing and telephone equipment just like they would if you were on premises.

Other businesses are organized as "virtual companies" from the get-go. There is no corporate center. Instead, all of the team members are on a virtual PBX telephone system that works just like a business phone system with users scattered around the country. Customers and suppliers have no idea the operation is distributed because they still dial a central number and even have "virtual" operator service.