ShoreTel Connect CLOUD Goes Way Beyond VoIP

By: John Shepler

VoIP phone systems are often seen as a one for one replacement for traditional analog business phones combined with Key Telephone and PBX systems. Reasons to make the switch to newer technology include removing the need for separate telephone and computer networks and the option to outsource the in-house switching system to the cloud. In fact, switching to IP phones opens the door to a much richer set of features, now commonly referred to as Unified Communications (UC).

ShorTel has been a leader in enterprise communications. ShorTel phones are common in companies large and small. ShorTel is also a leader in UC, with its ShorTel Connect CLOUD service. Here is a brief overview:


It’s important to emphasize that ShorTel Connect CLOUD is a fully hosted and managed communications solution that takes the monkey of telephone system management off your back, while adding new capabilities. These include Instant Messaging, video, desktop sharing, and conference calling.

In addition, you can integrate Customer Relationship Management (CRM) applications such as Salesforce and NetSuite to improve employee productivity. Automation is a key ability that’s offered by Unified Communications and presents a strong argument for upgrading from traditional telephony-only analog and VoIP systems.

Cloud-based UC offers some other efficiency advantages. First, you trade capital expenditures for pay-as-you-go monthly billing on a per-seat basis. At first glance, this might seem like six of one / half dozen of another. That is, until the need to scale up or down appears. Add more employees? Just add more seats to your existing system. No need to go out and make a major capital investment in a new PBX mainframe. Business in a downturn? Just reduce the amount of resources to match your resized organization.

These are the same arguments used for cloud computing, and for a good reason. Conceptually, the cloud works the same regardless of what application is hosted. Is voice just another app on cloud? Yes, with the caveat that real time streams such as audio and video require special prioritization to ensure quality of service.

Reliability and security are other major concerns with cloud-based systems. ShorTel offers enterprise-grade performance backed by strong Service Level Agreements (SLAs). Easy access to customer service is also provided as a managed system.

Are you feeling limited by your business telephone system and concerned that you are missing out on the productivity enhancements and cost savings offered by cloud-hosted Unified Communications systems? Find out what ShoreTel Connected CLOUD can offer you.

How Capital Starved Companies Upgrade Technology

Here’s a business dilemma. The economy is improving, albeit slowly, and you have both the opportunity to capture additional business and a need to fend off competitors who are eyeing your share of the market with hungry looks. Unfortunately, you’ve been in survival mode so long that there isn’t much capital left in the savings account. Bankers make funny faces when they look at your loan applications. Is there any hope you can get new technology on-board before things get really desperate?

Conventional financing methods may not be working so well these days, but technology has given us other options for upgrading our technical plant. Most interesting is the option to deal with capital limitations by avoiding capital investments completely. How can you do that? Rent instead of own. The technical term for this is hosted solutions.

When you think of hosting, the first thing that comes to mind is website hosting. This is a huge industry with so much competition that you can host a small site now for just a few dollars a month and get a reseller account so you can provide hosting for other businesses for around $25 a month. For small to medium size businesses, the economic advantage of running your own web servers has all but vaporized. Yet, it wasn’t that long ago that downloading the Apache software and running your own server made a lot of sense for even home based tech businesses.

Now let’s scale this idea up for larger businesses. You’re probably thinking that you absolutely have to support your in-house data center because those racks and racks full of servers have such a special configuration that you can’t possibly buy the same service from someone else.

Oh? Have you been watching what’s happening in the world of cloud computing? Sure, the largest installations are targeted to the very high end of the market. But that cutting edge technology is now a few years old. Cloud computing isn’t something all that esoteric anymore. Just like web servers matured from a unique and proprietary product over the course of a couple of decades, cloud computing is rapidly moving up the learning curve. More and more companies are offering cloud services on a competing basis.

This is great news for businesses of all sizes. It’s relatively easy to go out now and rent your Infrastructure as a Service (IAAS) by the hour. Why do that? For one thing, there’s no need for a capital investment. You won’t own the equipment and you won’t have to maintain it. It won’t even be installed on your premises. For another, you have an instantly scalable, nearly unlimited set of resources at your command. No need to get capital requisitions to buy equipment in anticipation of a need six months down the road. You only need to request and pay for the capacity you need right now. That’s processing, storage and bandwidth. If and when you need more, add it incrementally. If demand slacks, scale down your cloud resources.

The same discussion applies to Software as a Service (SaaS). Use collaboration or CRM cloud services and pay by the seat by the month. You can add resources easily as you hire new employees. No need to have a lot of facilities on hand in anticipation.

Telecommunications now also fits the rent rather than buy model. Hosted PBX, also called Hosted VoIP, telephone systems leave the telephone sets on your desks but move the switching system and its telco trunk lines to the cloud. You get a rich feature set and the ability to integrate mobile smartphones as well as traditional desk sets. No need to worry about maintenance and dealing with the telephone companies. The service provider takes care of that. Plus, you have no investment. Some plans even include new IP business phones as part of your monthly fee.

If it has anything to do with computing or communications, you now have the opportunity to avoid raising capital and simply pay as you go for the technology resources you need to conduct your business. Interested? See what’s available from Cloud Computing Carriers right now... before you write another capital plan.

Cloud vs Premises Contact Center Costs

Many very small businesses need nothing more than a local or toll free number to take customer calls. Medium and larger companies have a sufficient prospect and customer base that they no longer ask whoever is behind the counter to take the calls. They’ve specialized that function, installed dedicated technology and moved it into its own office space known as a contact center. There’s a certain cost associated with contact centers and it’s hard to reduce... or is it?

Up until recently, the only other option was to outsource the function on or off shore. Offshore contact or “call” centers have developed a tarnished reputation from overly ambitious efforts to recruit agents with weak English language skills and/or inadequate technical or procedural understanding. Companies now promote their in-house expert customer service staff as a competitive advantage.

But what about the costs? Is there any way to make in-house contact centers more competitively priced with shipping the function offshore? Fortunately, the answer is yes.

The way you can attack the cost monster is with a combination of lower capital and operating expenses plus productivity improvements. The tools to do that are the latest technology located in the cloud.

Traditional contact centers are what is known a premises-based. They’re either a department within your building or located in a facility by themselves. The technology is an in-house PBX phone system that manages all the agent phones and all the outside lines. Newer facilities may have an IP PBX phone system, which serves the same function but is easier to interface to computer systems so that agent’s screens can automatically display customer data in a “screen pop.”

PBX and IP PBX equipment is expensive to buy and costly to maintain. As these systems get older, technology passes them by and they don’t have all the latest features. It also gets harder to find replacement parts and even technicians who understand the nuances of that particular piece of equipment. Eventually, in frustration, capital is allocated to purchase a new system and the cycle starts all over.

The new alternative approach is outsourcing, but this time it’s the equipment not the agents. You keep the people you know and trust right where they are. What you unload is the infrastructure that doesn’t add value on its own. It’s just a tool, a means to an end. By using a cloud-based contact center solution all of the clap-trap moves “out there,” while you have the same or much better ability to serve your customers and sales prospects.

inContact is a trail-blazer in the new field of cloud-based contact centers. What they provide is infrastructure very much like cloud computing, except specialized for contact center operations. The core is a much more than a simple hosted PBX system. It performs that function, of course, to connect each agent telephone with a customer. That agent can be sitting at the desk they have now or pick up and move to another area, even be located at home where they join the operation on a part-time or full time basis. This alone gives you a flexibility to employ excellent prospects who can’t or won’t commute to your facility every day.

You probably realize that your current PBX system has a certain capacity. You have so many phones and so many phone lines. As soon as you get one too many callers, the system starts giving busy signals to the overflow. That means lost sales or irritated customers who are going to think twice about doing business with you again. The cloud system has an enormous capacity that you can tap on short notice. Do you have seasonal peaks in your business? No need to have extra capacity idling during the slow periods just so you can handle the rush. The cloud can scale up and down to meet your varying needs throughout the year.

Oh, but is the cloud as reliable as an in-house system? Probably more so. inContact offers a service level agreement of 99.99% availability through dual redundant data centers located in Dallas and Los Angeles. There are six layers of cloud security to ensure that your data stays private. Unlike other cloud service providers, inContact was a telecom carrier before they were a cloud company. That means they can also provide the highly reliable bandwidth you need to connect your agents to the system, with only one provider to deal with.

How much can you save? It varies, of course, but a recent study shows that total cost of ownership can be 30% less for a few as 50 seats and sliced by over 50% for a 500 seat contact center. Is that intriguing enough to get you interested in learning more and getting complete details on prices, cost savings and features? You may be shocked by what you are missing out on.

Customer Service Using Clouds and Social Networks

Customer service can make or break a company. You’ve heard how it is so much cheaper to keep an existing customer than get a new one. You’ve no doubt also heard how good customer experiences amount to free positive advertising for your company. On the other hand, one frustrated customer can do a lot of damage, especially these days when social networks make it easy to spread the venom.

Here’s the carrot and stick. Create an excellent customer service system for your company and you’ll be rewarded. Do a crummy job and you’ll be punished royally in the marketplace. Fortunately, it’s easier than ever to take the high road in customer service. What you are seeking is a ready-to-go, easy-to-use customer support system that integrates the new social media, such as Facebook and Twitter, along with traditional contact methods like email and toll free numbers. Here it is, take a look...



Does this sound like the type of system you’ve been wishing you had someone to develop? Forget paying the big bucks for a proprietary in-house system. Assistly has already done the heavy development lifting and is ready to go to work in your organization. Not so sure? No problem. Take the Assistly free trial offer and see if works for you. There’s no commitment. You don’t even need a credit card. Give it a go for 30 days and then see if you can bear the thought of giving up the best customer service tool you’ve ever used.

Assistly is fond of saying that they aren’t just about satisfying customers, but wowing them. That’s the new paradigm is an economy stuck in the doldrums. When business is booming, there’s more than enough for everyone and customers come to accept so-so service. These days customers know that their dollars are valuable and vendors are plentiful for just about anything they want to buy. If you want to stand out and be sought out by prospects and repeat customers, you need some special magic. Where better to sprinkle the magic dust than in the one part of your company that interacts the most with potential and current customers?

Assistly has a fair number of well known and respected businesses on-board with their cloud-based customer service system. Can you really afford to blow off the potential for something that can really goose your sales when they’ll let you try it a month for free? If you sell anything to the public and aren’t already thrilled with your customer service results, take a closer look at what Assistly has to offer your business.